Creating a Web site involves more than just designing pretty pages. All the fancy tricks and show off technology won't cover up poor content or give your visitors what they want. How do you know what kind of site to build? What do you do first?
1. Don't throw up "under construction" signs all over your site just because you can't wait for completion. That's a good way to irritate everyone. Consider creating an "under discussion" section instead and invite your current customers to tell you what they really want to see.
2. Do check out your competition. What key words would you use to search for your company's products/services? Use them in the search engines to locate your competitors. Then visit ALL of those sites. They might have thought of things you wouldn't. Only at that point should you ask yourself what you can offer that your competition didn't.
3. Target your market. Who buys your products/services? Research - don't guess. The results may surprise you. Then match the "look" of your site with your target audience.
4. Content should be your main thrust. Plan, plan and re-plan it. Successful sites don't give you just the brochure. They give you the brochure, the sales letter, FAQS, tips on usage, letters from satisfied customers, etc.
5. If you have a product for sale, do't tell the user where they can buy it. Sell it online! Our clients with shopping carts don't seem to have a problem getting credit card numbers, but if you are uncomfortable with it, furnish an 800 phone number to take the credit card information.
6. Give visitors a reason to return to your site. Change it frequently. A photo of your president and history of the company does not make visitors want to return. In fact, its the best way to lose a lot of potential customers.
This is only a sampling of ideas. We would be happy to
assist you in planning an Internet Site to accomplish your goals. And if you'd like to
begin planning your own Web site with our planners, you can click on each link below to
view and print them out.
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