Can 30 million users be wrong? That's how many people are on the net today. In the year 2000, it is projected that there will be 100 million. That's 10 years ago. What a market! Can you afford to pass it up now? O.K., so first you want to know what it can actually do, right? Well, for starters, what if it could provide . . .

. . . A customer service employee who never takes a break, works 24 hours a day all year long with a salary that is minimal - much, much less than anyone in your organization makes now.

. . . An online catalog that can be updated and changed quickly without major expense and will allow customers to access it and place orders instantly from just down the street or across the world. With a flick of a button it can wing its way to your e-mail box. It sure saves wear and tear on your 800 number, not to mention other savings. And customers can automatically check the status of their order through controlled customer-only access without tying up management and clerical time.

. . . Your customers with direct access to their own confidential data from your company instantly without going through a member of your staff. Customer relations benefit when your customer feels more in control.

. . . Answers. Are the members of your company tired of answering the same old questions? Post a FAQ (frequently asked questions) on your home page with the right answers. Transferring even a small percentage of those questions to automation will add up to a big saving on time and money.

. . . Product literature? Technical manuals? Big reports? Troubleshooting guides? In full, glorious color? A hundred pages? Five hundred pages? And change it next week? And the week after? You can do it easily and inexpensively on the Internet. How much does it cost to print it and mail it out every time there is a change? On the Internet, you can change it and send it out instantly . . . without licking any stamps. Your customers can download it, print it out or simply admire your marketing skills.

. . . This is just a sampling of what you can do. Right now, the Internet is like television in the 60s. You could say its just getting a good start. Today, savvy businesses are establishing their presence on the net. They will have the cutting-edge advantage over the business who must get on the web to compete next month or next year. Think what you can do with the Net today . . . and tomorrow . . . and next year.